Mail Force wins the award for Best Brand-led Fundraising Campaign at the 2021 Purpose Awards.

The awards, run by Campaign, PR Week and Third Sector, recognise campaigns that use creative ideas to further positive causes and are open to brands, charities, and NGOs throughout Europe, the Middle East and Africa.

Geordie Greig, Editor of the Daily Mail, said: “It is a great honour to receive this award for our campaigns during this pandemic, where we distributed 43million pieces of PPE to front line workers and thousands of laptops to less privileged children.

“Mail Force is a primary example of how our words can inspire action for a better Britain and the extraordinary power and generosity of our readers when they get behind something. The Daily Mail will always strive to champion their causes and campaign to be a force for good.”

The awards took place virtually across two days, from Tuesday 29 June – Wednesday 30 June.

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